Sendinblue - Top Features, Pros & Cons, and Alternatives


Email marketing is a crucial part of any business strategy. With the right tool, you can automate your campaigns, track your progress, and engage with your customers. Sendinblue is one such tool that has gained popularity in recent years. It is an all-in-one marketing platform that allows you to create and manage your email campaigns, SMS marketing, and chat messaging. In this article, we'll discuss the top features, pros, and cons of Sendinblue. We'll also explore some alternatives to help you make an informed decision.

Top Features of Sendinblue:

  1. Email Campaigns: Sendinblue offers a drag-and-drop email editor that allows you to create beautiful and responsive email campaigns.
  2. SMS Marketing: With Sendinblue, you can create and send SMS messages to your customers.
  3. Chat Messaging: Sendinblue's chat messaging feature allows you to engage with your website visitors in real time.
  4. Marketing Automation: Sendinblue's marketing automation feature allows you to automate your campaigns based on user behavior, demographics, and more.
  5. A/B Testing: Sendinblue allows you to perform A/B testing on your email campaigns to optimize your results.

Pros of Sendinblue:

  1. All-in-One Platform: Sendinblue offers a range of marketing tools in one platform, making it easy to manage your campaigns.
  2. Easy to Use: Sendinblue's drag-and-drop editor and intuitive interface make it easy to create and manage your campaigns.
  3. Affordable Pricing: Sendinblue's pricing is competitive, making it a great choice for small businesses.
  4. Integrations: Sendinblue integrates with a range of third-party tools, including Shopify, Salesforce, and WordPress.

Cons of Sendinblue:

  1. Limited A/B Testing: While Sendinblue allows you to perform A/B testing, the feature is somewhat limited compared to other platforms.
  2. No Social Media Integration: Sendinblue does not offer social media integration, which may be a drawback for some businesses.
  3. Limited Reporting: Sendinblue's reporting features are somewhat limited, making it difficult to track some metrics.

Sendinblue Alternatives:

  • Mailchimp: Mailchimp is a popular email marketing tool that offers similar features to Sendinblue, including email campaigns, marketing automation, and A/B testing.
  • Constant Contact: Constant Contact is an all-in-one marketing tool that offers email marketing, social media marketing, and more.
  • GetResponse: GetResponse is a comprehensive marketing tool that offers email marketing, landing pages, and marketing automation.


Is Sendinblue free to use?

Sendinblue offers a free plan, but it is limited in terms of features. You'll need to upgrade to a paid plan to access all the features.

Does Sendinblue offer customer support?

Yes, Sendinblue offers customer support through email, live chat, and phone.


Sendinblue is an all-in-one marketing tool that offers a range of features to help you manage your email campaigns, SMS marketing, and chat messaging. While it has some limitations, it is an affordable and easy-to-use option for small businesses. If you're looking for alternatives, Mailchimp, Constant Contact, and GetResponse are all great options to consider. Ultimately, the choice will depend on your specific needs and budget.

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