5 ideas for marketing via Facebook

Facebook is one of the most used social platforms out there. With 2.27 billion monthly active users registered, as of the third quarter of 2018, Facebook marketing cannot be overlooked as a pivotal and essential part of the marketing strategy used by business owners to reach a huge number of active users.

Whether the goal is to introduce the brand, promote products, get more customers, or other goals, Facebook appears as a powerful marketing tool, and a great space to communicate with customers, as about 3 million companies use Facebook to market their business (70% of them are outside the United States), and 93% of marketers regularly use Facebook marketing in their social media marketing plans.

If you use Facebook marketing and want to get the most out of this tool, here are 5 important ideas that can inspire you to achieve more success and reach:

1. Do you have a business page on Facebook?

To succeed in Facebook marketing, having a page for your business on Facebook is imperative, and it is very similar to having a website. Users search for any presence of your business on Facebook to follow company news and discover more about your brand and the services you provide. or products. Being on Facebook helps in boosting your brand awareness, introduce your business, and attract more relevant target customers with over 2 billion users on this platform.

Now it is assumed that you have created a Facebook page for your company, the next step is to learn how to manage the page and continue to manage it effectively, create compelling and attractive content, and interact with users daily to ensure the success of your marketing efforts on the page, you can hand over the management of the page to a specialized person, who has the skills necessary to create relevant content, answer questions, and answer messages if you do not have time for that, creating a page for your business through Facebook is a very easy step that starts from:

  • Fill in basic information about your business
  • Add a profile picture and cover photo
  • Add more information (such as description, contact information, location, opening times, etc.)
  • Customize the sections you want on your page
  • Then add editors if you're on a team

You can now start posting unique content that will attract an audience. The traditional 80/20 content sharing rule says that 80% of your content should be to educate and entertain your audience, and 20% should be to promote your business. This means that the majority of your posts should be You aim to draw the audience's attention to your page.

2. Learn about the Facebook Ads Manager

Learn about the Facebook Ads Manager

Everyone spends more than 50 minutes a day on Facebook, so it's no wonder that 91% of marketers use Facebook ads in their Facebook marketing plans. Facebook Ads Manager is a tool through which you can create and manage ads on Facebook and target the people you want to target with ease.

One of the advantages of Facebook Ads Manager is that you can target audiences based on their interests, gender, location, and anything else. Therefore, it is a very convenient tool for marketers, and company owners, providing everything they need to improve their ads and deliver successful campaigns. With this tool you can:

  • Setting up advertising campaigns on Facebook
  • Manage Facebook ad bids and set your budget
  • Targeting a wide variety of clients
  • Target your ads to the people who are most important to you
  • A/B testing your Facebook campaigns can help you better understand what is relevant and beneficial to your target audience.
  • Optimize advertising campaigns
  • Track ad campaign performance
  • You can achieve excellent results at a low cost.

Using these tools to run effective ads requires knowledge and experience with your target market and audience.

3. When do you post on Facebook?

Facebook marketing works when you answer the question: When is the best time to post for me? Pew Research found that 71% of Facebook users visit the site every day, more than any other social network. People log in from both desktop and mobile devices (at work, at home, and elsewhere), so anticipating the best times when users are on Facebook to post is the best way to get them interested.

Posting at the right time gives your content maximum impact, you won't get much if your followers are asleep or offline. However, limiting regular posting times may make you vulnerable to competition from other brands trying to gain the attention of their followers. So you will have to decide for yourself when is the right time to post, by testing and tracking the results yourself. Use engagement data through Facebook Page Insights or other metrics like Hootsuite Analytics to determine what works best for you (Facebook Insights also provides useful information about your fans and their interactions on your Page.)

When you find the right data about when to post that works for you, you can start targeting those times. Keep in mind the type of content you will be posting. In the late evening when users log onto Facebook to relax and connect with their friends, posting a link to a long and fat article will be a bad move, while you can choose to post entertainment or educational content that is light and fun.

Some of the content you will post may be relevant at a specific time and may produce better results during that time. While it may not work at another time, for example, it is believed that the best time to share content about your new product launch is when you launch a live advertising campaign, or if you have an advertisement on a local TV station.

4. Join the right groups

The main goal of creating Facebook groups was to stay in touch with people with similar interests, and with 620 million groups on Facebook, the average user creates less than two groups on this platform, you will discover how important this medium is in Facebook marketing to communicate and promote for your brand.

Facebook Groups is a free way to market and has become a very important part of any Facebook marketing campaign, so brands put all their energy and resources into building groups or engaging with groups of mutual interest. You not only have the opportunity to create a group for your brand, but you can also join To groups of common interest as well, to benefit from the maximum number of users in it, and from the advantages of group marketing as well, such as:

  • Build a community: Groups are an effective way to build a very active community of people who are likely to be interested in your business, learn about you, and interact closely with you.
  • Publishing: On Facebook groups, all types of posts can be shared, just like pages, including photos, posts, videos, links, etc.
  •  Precise targeting: Those who join one group have common interests, so you will be able to target your audience accurately, for example, a group of people interested in cooking and food, who will be closer to being part of restaurant groups than being part of political groups.
  • Interaction with the audience: You can invest in your expertise in your field through the content you publish, and also by answering questions, interacting in posts, sharing questions, or asking members to participate in discussions.
  • Feedback:   Groups are a great source for instant feedback, and honest reviews from customers, you can run surveys or ask direct questions.

Groups give you a very specific and targeted audience to announce offers or offer contests to the public. The more unique, relevant, and useful content you post on groups, the more customers and followers you will get who are curious to know more about your brand.

5. Facebook video marketing

Facebook video marketing

According to Cisco, by 2022, online videos will account for more than 82% of all users' internet traffic, 15 times higher than in 2017. (Learn more stats in this article: 45 Statistics You Should Know  About Video Marketing in 2018. ) Facebook video marketing is one of the important trends in video marketing. The numbers we hear about Facebook video marketing are very important to all marketers and business owners:

  • A Facebook executive has predicted that their platform will be videos, not text, by 2021.
  • 45% of people watch more than an hour of videos on Facebook.
  • Views on brands' video content increased by 258% on Facebook.
  • Video posts on Facebook have 135% more reach than photo posts.

Videos are an integral part of marketing and a valuable tool for business promotion. Users watch a lot of videos and share them with their family, friends, and colleagues. If you haven't yet considered using video in your Facebook marketing strategy, start now!

It is essential to make sure that the videos are short and motivating and provide the right content to the right audience, users prefer valuable and entertaining videos, so be careful not to flood Facebook with videos in which you seek to promote yourself. Have you tried Facebook marketing before? Tell us your experience in the comments below!