If marketing started with the first sale, there is no dispute that the marketing process has evolved a lot over the years, and the pace of changes in marketing has accelerated thanks to the rapid new developments in the world of technology, and marketing will remain until the last sale on this planet. If you are interested in the field of marketing, here are 5 tips in marketing from the best specialists in this field:

1. Seth Godin: Marketing, stories, and more

Seth Godin

Seth Godin is one of the most recognizable names in marketing today, and his blog is one of the most-directed websites for marketers and business owners. Seth Godin is a well-known marketer, entrepreneur, and best-selling author of marketing books. Godin launched successful entrepreneurial ventures such as YouYouDin, one of the world's first internet marketing companies, which he sold to Yahoo! in 1998 for $30 million, and Squidoo, a platform acquired by HubPages.

In one of Seth Godin's best marketing tips, he says: Your market requires two things: first, great and interesting goods and services, and stories worth sharing, things worth talking about with your audience. Second, you have permission to talk to them, not spam, but the privilege to deliver predictable, personal, and relevant messages. The bottom line is that you start designing products and services that people want to talk about because talking about them pays them.

Godin believes that the marketer's job, then; is telling a true story, one that resonates, one that matters to people, and is repeated so often that it creates value. Small business owners, he suggests, should be less “shopkeepers” and more like artists, Godin adds: “Marketing is the things we make and the way we choose to tell a story about them.”

One of the most important questions asked of Seth Godin: What are the biggest challenges marketers face today and what can they do to address them? Gooden replied, "I think the biggest challenge is to stop acting like a marketer and start acting like a human."

2. Philip Kotler: Marketing 3.0

Marketing advice from Philip Kotler

Kotler almost needs no introduction to the world of marketing, as he is considered the "father of modern marketing". The most important center of business studies in the world, and he is the author of more than 60 books on the science of marketing, including marketing management, and principles of marketing. Kotler talks about marketing tips, his A to Z stats, marketing 4.0, marketing places, marketing nations, etc. Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors towards healthier and safer lifestyles.

For Kotler, the most important step in marketing is defining the target group, that is, fragmentation and fragmentation means that you cannot provide service to all customers with the same level of satisfaction, in this way, and to provide the greatest possible satisfaction, it is necessary to define the target market, so the target market It consists of a group of buyers who have needs and/or characteristics in common with those that the company or organization decides to offer. This specifically refers to advertising on Facebook, which offers detailed ranking through personalized ads.

The most important point after defining your target audience according to Kotler is positioning, which is what makes your target audience know exactly how it differs from your competitors, for example, in the case of Starbucks you will see that it not only ensures that the coffee is fresh and that the product contains what it takes, but also The company adds a lot of perks. So, as Kotler points out with the example of Starbucks, "their location offers better coffee, more varieties to choose from, and a totally enjoyable experience in a place where you'll enjoy your coffee."

Kotler divides marketing carried out by companies into three types:

  • Marketing 1.0: Kotler explains this type as reaching the minds of customers, which is for companies to do a good job, and to offer good quality products to people that enable them to achieve profits.
  • Marketing 2.0: Kotler explains the idea that some companies decide to learn more about how they sell their products, and go into manufacturing and selling high-quality goods, to understand their customers by studying large databases and offering them a differential service.
  • Marketing 3.0: It is the most advanced form of marketing, according to Kotler, few companies work according to this approach, it is about understanding that getting to know the customer is more than just finding someone interested in our product.
    Kotler explains this as "an understanding that people in an unstable world suffer from economic and environmental problems that must be addressed." Therefore, companies dedicated to Marketing 3.0 operate in this unstable and questionable context, to demonstrate their interest in improving the situation of customers.

3. Gary Vaynerchuk: Marketing is about building relationships

Marketing advice from Gary Vaynerchuk

One of the most celebrated young marketing entrepreneurs recognized pioneer in digital marketing, social media, and entrepreneurship, investor, speaker, four-time New York Times bestselling author, and owner of many successful companies and entrepreneurial ventures such as VaynerMedia, VaynerX, and others.

Social media marketing is the biggest advantage for businesses at the present time and in the coming months. Young entrepreneurs are advised to take advantage of this opportunity to promote their brand to the right audience at a reasonable price, provided that they have the right key for that, and follow the right methodology for the marketing opportunity available to them. To know: Where are your audience and what are they doing? Is Snapchat the Right Tool to Solve Customer Problems? Is email the best way to reach your audience? Our event marketing and in-person interaction the best solution to creating an experience for your brand?

On the other hand, according to Vaynerchuk, marketing automation is not the solution. Some companies overuse automation, tools, tracking software, automatic responses, applications, and services, thinking that they will solve customer problems. But the truth is that sales are about people. Vaynerchuk recommends marketers build Relationships First, they have to put themselves at the customer's disposal and empathize with their situation because no app will teach them that.

In content marketing, Vaynerchuk says, “There is no excuse for not creating content about your product, service, company, or brand. Instead of trying to sell just for the sake of selling, you will now have the luxury of creating entertaining or utilitarian content as a gateway to a long-term relationship.”

As for related content, Vaynerchuk has interesting marketing advice on this matter, as he believes that the marketer does not need the content you create to be related to your product, you can post your favorite articles that say “these are the articles that you need to read” you can post about the weather And news, users or yourself! As long as you focus on bringing value to the end consumer, you will build reputation and relationships.

4. Neil Patel Content Marketing Isn't King!

Neil Patel

An author, entrepreneur, and among the most influential marketers, he started his first website at the age of 16 and his own marketing company a few years later, and now helps companies like Amazon, NBC, HP, and Viacom grow their profits.

He helps small and medium businesses grow using innovative marketing techniques. Nile is also the founder of several companies including KISSmetrics and Crazy Egg. He provides long-form official content on Google Analytics, SEO, and Facebook Ads, and regularly provides marketing advice to entrepreneurs. Business.

He is a New York Times bestselling author, The Wall Street Journal calls him an internet influencer, Forbes says he is one of the 10 Greatest Marketers, Entrepreneur magazine says he has built one of the 100 Most Successful Companies, and he has been recognized as a Top 100 Entrepreneur. Business under the age of 30 by President Obama, and among the top 100 businessmen under the age of 35 by the United Nations.

Neil Patel recommends that business owners use outsourcing to work on marketing tasks for the company. with every bit of work.”

According to Neil Patel, working on writing one great blog post takes more than six hours a day, and as a business owner, you won't have time to do that, spending six hours every day writing one article for your company's blog when you have a lot of work. The tasks on your list are very stressful and time-consuming, so you will need to outsource if you want to keep growing your business by doing fewer secondary tasks.

Neil Patel encourages business owners to use social networks for marketing, as it is one of the best ways to connect with customers, promote content, and direct new leads, but unlike Vaynerchuk, he recommends automating your company's social media accounts to increase traffic and profits.

Neil Patel also points out the need to take advantage of content marketing because, in his opinion, it is the right first step, but before launching the marketing campaign, Neil Patel says this: “Content is not property; Great content is king, you can't publish thousands of mediocre, or even good, articles and expect good results, you should just share great content.

5. Rand Fishkin is the SEO king

Round Fishkin

Rand Fishkin is one of the leading experts in the field of entrepreneurship, marketing, and SEO. Fishkin is also an SEO speaker and author and is the CEO and co-founder of SEOmoz, a leading search engine optimization tools, and resource company. In 2009 he was named among the Top 30 Young Tech Leaders Under 30 by BusinessWeek and has been praised by The Seattle Times, Newsweek, The New York Times, and more.

Dubbed "The Wizard of Bananas", Fishkin is widely regarded as one of the most innovative and perceptive experts in SEO. He has delivered major search engine conferences from Sydney to Reykjavik and Montreal to Munich and has spoken on dozens of programs around the world. Other books include The Art of SEO: Mastering Search Engine Optimization, among others.

About the secret of good marketing, he says: “I believe that when people can empathize with others, they can do a better job in the field of marketing because they understand the problems that the audience faces, and how their message can be communicated.”

Fishkin believes that it is necessary to work on building a future in which marketing becomes one integrated and comprehensive effort, and the companies that will reap the most reward are those that can combine their marketing efforts in coordination with their search engine optimization efforts.

Rand points out that the key for digital marketers today is figuring out where their organizations or clients need marketing help, and then determining which channels, tactics, and measurement methodologies are most appropriate to solve those problems.

Fishkin believes that the priority of marketers in their pursuit of professional growth is to have a broad understanding of all the marketing opportunities available to them and to have the self-knowledge and organizational knowledge to know which tactics they can really excel at. He says: You have to know what the problem is, know your options, And see which ones (or which ones) you can be the best at. "There's one central theme: creating real, value-added interactions with people," says Fishkin. "That's marketing."


In the end, after listing 5 marketing tips from the most important marketing experts in the world, what do you think is the advice that helped you the most among the previous marketing tips? Tell us in the comments.