A podcast is an audio blog, in which each episode resembles a post dealing with a specific idea, and it represents a digital development for radio broadcasting, as its episodes are shared as audio files on audio platforms such as SoundCloud and Google Podcasts. The podcast is distinguished as one of the forms of content that achieves a deep engagement from the listeners, as the episode holds their attention for a much longer period than the written post, which is why it was important to raise the topic of how to create a podcast to benefit from it in marketing your project.

Statistics show the exponential growth of podcasts with no peak growth yet. The number of podcast listeners increased during the past year 2019 by more than 20% compared to the year before last 2018, especially in the younger age groups of young people. This means that the coming years will see more and more age groups interested in podcasts.

How to create a successful podcast

Podcasts are of significant importance to both bloggers and businesses that use content in their marketing strategy. That's because audio content is easier to digest than written content, can be heard anywhere, and helps bring ideas, products, and information to new audiences who don't read blogs.

In addition to being an easy way to express your ideas if you do not like to express them in writing, it is also considered a  new marketing channel in which brands need to establish their presence, in addition to opening new horizons for achieving financial profit through promotions or sponsorships for advertisers, for example. Now, the most important question is, how do you create a successful podcast in simple steps?

How to create a successful podcast

1. Prepare the tools required to create a podcast

Getting your tools and equipment ready is the first step in creating a successful podcast. You will need 3 essential tools:

  • Microphone:  Buying a professional-quality microphone is the single most important investment you will make if you want to create a successful podcast.
  • Headphones: There is no urgent technical need to wear headphones while recording, but it is an important tool that will make the recording process more straightforward. When buying a headphone, they should be comfortable to wear for a long time, and neutral so as not to add any additional effects to the sound.
  • Editing software:  There are dozens of free and paid software that you can use to edit your podcast. One of the most popular free editing software is Audacity, while Adobe Audition is one of the most prominent paid software.

2. Choose an appropriate topic

Like when creating a blog, you need to think first about what your episodes will be about. If you are creating a podcast to market your existing business, you will choose a topic that is closely related to the service or product that you offer, but if you are aiming for long-term exposure and profit, here are some tips that will help you choose the right topic:

  • Browse popular podcast sites: See the most popular lists. On the homepage, you will find categories with major categories such as Culture and Arts, Sports and Education, Business, and Technology.
  • Host experts: Listeners seek specialized content. So if you lack podcasting expertise, you should host industry experts in your episodes.
  • Stand out from your competitors: Think about the reach gaps that your audience is looking for that your competitors haven't addressed, and then address and discuss them in depth in your podcast.

3. Select the podcast profiles

Before you start recording, it is important to identify the main features and outlines that may significantly affect the success of the podcast. These features include creating a good title, designing an outstanding cover, and producing a great intro. 

  • Come up with a good title: The title is the first thing the audience knows about your podcast, and if the title is bad, no one will listen to it. Choose an audience-friendly title that denotes the content, and avoid using complex titles. It is best not to use precise and specialized descriptive titles so that you can expand on topics later.

In addition to the title, you need to write a creative description of the podcast that will appear to users. Use your keywords in the description to help the podcast platforms' search engines as well as Google's search engine shows your podcast page in search results. You can learn more about how to choose keywords in this article: Your Comprehensive Guide to Choosing Keywords Efficiently.

  • Create Standout Cover Art: The image is the most prominent element that grabs the audience's attention and is the first visual impression that listeners will see on podcasts and social platforms. Therefore, be sure to design a distinctive cover that includes the title of the podcast, and is based on a single image related to the topic with the use of a colored background. If you do not have design experience, it will be necessary to resort to the design services provided by professionals on Fiverr.
  • Produce a professional introduction: Good podcast episodes often start with a catchy audio intro, and it's the first bond between your show and listeners that they hear at the beginning of each episode. So it is important to choose a good intro that makes the recording more valuable and sets your episodes apart from others. You can add a unique professional audio introduction designed specifically for you by using the excellent voiceover services provided by professionals on Fiverr, with prices starting from $5.

4. Start recording your podcast

The best way if you want to prepare a podcast in an organized and professional way is to pre-rehearse the course of the talk in the episode and develop a detailed outline, this does not mean writing a script that includes every phrase that will be recorded, but rather it means having a road map indicating where the talk is going and what are the main points will be taken up.

A podcast episode usually consists of several main components: a teaser, an introduction, and a welcome to the guest of the episode, along with the content of the episode or discussion, a promotional announcement, for example, in addition to a call to action, such as subscribing to the podcast account on various platforms, for example, and finally the conclusion of the podcast.  

5. Choose the optimal hosting provider

Podcast hosting is a service that enables you to upload audio files and save them to the cloud, and then add them to different podcast platforms easily. There are many hosting options according to the price and characteristics, in general, the higher the price, the more storage space the hosting provider gives you. Here are the most prominent hosting platforms that you can choose from:

  • Anchor: A free hosting provider that provides basic hosting features and is preferred by many.
  • SoundCloud: Offers free hosting service with limited capacity, along with paid packages with larger storage capacities.
  • Libsyn: A powerful hosting platform with advanced features, suitable for podcast producers who offer more than one platform.

6. Edit and launch the podcast

If you have previous knowledge of video editing, you will find similarities to the audio editing process, however, you will need to practice some time to become familiar with the different editing options. But if you do not have the necessary experience or time, and you want to assign a professional audio specialist to perform this task, you can use the professional audio processing services provided by freelancers on Fiverr.

It's a good idea to launch your podcast with 3-5 episodes so that listeners don't have to wait long to hear more episodes, and in subsequent episodes, post on a regular posting schedule. Podcasts often release a new episode every week. 

Add the episode link to various podcast directories such as iTunes, Google Podcasts, Soundcloud, and Spotify, with the RSS link feature that you will get from the hosting provider enabled. If you have a blog, you can add the podcast to your blog in the form of a new post that includes the episode, along with a full transcript of the content, or a list of the main ideas covered in the episode. 

Tips for increasing your podcast's chances of success

Once you've created your podcast, start promoting the episodes by sending the link to your friends and subscribers to your mailing list and asking them to leave their ratings for the episode. Make an effort to get some ratings and comments on your episodes, these simple things are of great value to every beginner, and to increase the chances of success of your podcast, here are some important tips: 

  • Be patient with the results: Podcasting takes hard work before it starts to ripen, so don't rush the results. 
  • Post regularly: Stick to a regular posting schedule, and have a few extra episodes ready to post in case something unexpected prevents you from recording a new episode.
  • Make sure the speech is spontaneous: Write a broad outline for the episode, but avoid reading verbatim from the written text so that the podcast does not lose its spontaneity and the speech appears artificial.
  • Add real value: Although there are thousands of podcast channels, only a few have a sustained audience. So, make sure you deliver real value in every episode.
  • Maintain the format of the podcast: Choose the appropriate format for your podcast, and adopt it in most of your episodes.
  • Observe Audience Interests: Find out what topics your audience is interested in and hotly debated through the comments and questions your listeners ask. Use these indicators to build your next episodes so you can deliver content that really matters to them.

By the end of this guide, you now have a clear idea of ​​how to create a new podcast. If you feel that there are too many steps and work required, start with the first step and then advance only one step at a time, and do not worry about the fears of strange sounds or not having the necessary technical skills that many of the most successful podcasters shared with you previously.