Just that you are reading this article means that you fully understand that success requires more than just a dream, and you also know that starting from scratch is not an easy achievement. But you've reached this stage, so you're ready for the next stage, which is scaling up the business.

There are plenty of ways to expand a freelance business or small business without feeling overwhelmed. Nor are all of these methods necessarily great, famous, or even very humble. Find out with us ways to grow the project or company you recently created, and then you can find your own way of earning.

Learn when to use microservices

We fully understand that this is your project and that you have created this outstanding project from scratch, and it is difficult for you to hand over responsibilities or entrust to anyone else this amazing project that you have created from nothing. But to scale, you have to be efficient, and one of the best ways to be efficient is to use microservices to get things done that don't need the focused attention you normally give. You started this project as the boss, and now you can distribute the work.

In this article, learn about some of the basic micro-services that websites need, to see how you can achieve success for your project through the use of writing and translation services, design and programming, content marketing, and others.

Having a virtual assistant is one of the most important expressions that you are the manager, and having a virtual assistant that covers the least important tasks is an investment that leaves you time to continue building your project, and it also makes you work in an organized manner and more efficiently every day. Plus, of course, it feels great to be the boss, so start working smarter with a virtual assistant.

Make them come back to you

When you start building a customer base, which includes your mother, your brother, and your colleague at a previous job, you must think about how to ensure that they stay with your project and that they do not leave you for the first best offer they see. Just because they're family doesn't mean they don't want a better deal. Maintaining a strong customer base is a bit like dating, you have to build a strong foundation for the relationship and keep the magic that exists between you and your clients always. In many cases, simple tactics such as delivering services on schedule, or even before the deadline can help establish a great relationship with clients in the beginning, so they continue to rely on you to meet the services they need. However, the matter should not stop here, as follow-up through emails, offers, and promotional campaigns also helps you keep customers informed of the latest news of the company, and provides them with more ways to communicate with you directly. Even if you don't like what they might say, the more honest the communication, the more likely they are to stay with your company.

Improve your online marketing performance

When you establish your project, you also create a kind of electronic representation on the Internet for the project, which may be in the form of a website, or an account on social networks. If you have not already done so, please come back to read this article. But if you did, you know that there are plenty of ways to market your business to the right people online. Having a group of followers won't necessarily get you more work, so you should make sure that the followers and traffic you get from digital marketing are from real, interested people, and not just people who promise to follow you back if you follow them first.

With smart analytics, you can see who is currently visiting your site or pages, how much time they spend, and other information. And when you know what your existing customers think, you can easily improve performance to meet their needs and learn more about those needs. And it's easier than you think.

And if you don't have the time or experience, we have the solution. There are many experts and services on Fiverr to make your project a legend in digital marketing.

Make your company the company that others envy

What after you establish your company? There may be inconsistencies in the tone you use with followers or the type of content you post, or you may be looking to expand the company through new types of content. These things are all important when you are working to win customer loyalty, build trust, and establish a cohesive company. They are the things you should really excel at. Make your company bigger than others, and provide customers with fun and educational content they didn't know they wanted. Get creative with explainer videos, company introduction videos, and other logo design services. And if you're not sure how to craft a company tone, we have tips to help you tell the company's story through video and project editing.

Prove your skill

Did you know that 61% of customers read online reviews before they buy anything? People do trust other people on the internet, which may seem unreasonable to our parents, but trust is a very important factor when it comes to getting a new customer to buy something from your company for the first time, and it often takes other strangers to get the new customers on your side.

To gain trust from the start, that is, before you have strangers at your side, you must establish yourself as an expert in your field. You can do this in several ways: setting up a social networking persona to keep you up to date with the latest trends, participating in industry-related conversations, writing blog posts giving your opinions on industry news, or even writing witty comments about things your competitors are doing. But try to be nice when you talk about your competitors, even if they have stupid ideas.

If you have the knowledge, but no way with words, consider hiring a content writer or blogger to work with you on creating SEO-compliant posts to reach the right audience. Or consider hiring someone who manages the company's social media accounts to make sure you don't miss anything new.

Take a proactive approach, not a reactive approach

You may often encounter while surfing the Internet the message that we all fear appears, which is “Cannot connect to the Internet”, and you may feel afraid that everything you have done has been in vain. But eventually, the internet connection comes back, and you move on with your life and work.

Credibility is essential in any service you provide to maintain customer loyalty and trust. Managing the project proactively, rather than reactively, is crucial. It's like this situation if you're selling custom-made baseball jerseys, and you know your busiest time is during spring training, you should spend the beginning of the year prepping your site, both for inventory and for heavy traffic, so you're ready to go. You need to be up to date on what people are searching for in this field so you can plan for products or services, anticipate changing trends, and make sure your SEO and SEM are prepared to handle anything that might stand in your way.

Invest in improvement

You must continually make improvements. For the project to grow, you must look impartially at what is useful and what is not. For example, you can hire people to search your site for any defects or inconsistencies, find someone to ensure that the customer experience is perfect for every visitor to your site or application, or you can find someone who works to improve the graphics or images on your site or store to become the highest A level of professionalism. Investing in your product, whether this product is a tangible thing or a service, is the most important step you take in the interest of your project.

In conclusion

Whether you work in the freelance field, or you have established your own business, you can always use the freelance economy to rely on it to expand the scope of work, and to work to get to the next step in the project. And when you get more customers, experience, and loyalty, you're ready for the next stage.